CRYSTABEL WOO
I’m a product designer based in the Richmond, VA area with 8 years of experience, specializing in the dynamic B2B startup realm.
I love the challenge of demystifying complex topics into intuitive, visually helpful products.
When I’m not designing, I’m knitting, reading, doodling, winning plushies from claw machines, and cuddling with my corgi-pomeranian, Yeppy.
ELECTRIC IT HUB
Launched a zero-to-one B2B SaaS platform that grew to 127 customers in its first year, transforming how small businesses manage IT.
Read moreElectric AI
Sr Product Designer
APPLICATION MANAGEMENT
Shipped simplified application settings for Electric's B2B platform, consolidating controls that reduced cognitive load for non-technical users while maintaining power-user flexibility.
Read moreElectric AI
Sr Product Designer
FAIRYGODBOSS JOB SEARCH
Redesigning job search for women: 80% more apply clicks by making opportunities easier to discover and evaluate.
Read moreFairygodboss
Product Designer
VA.GOV DOCUMENTATION
Reduced support requests 6% and increased customer satisfaction by creating a centralized documentation hub for the VA.gov platform.
Read moreAd Hoc
UX Designer, Design system lead