CRYSTABEL WOO REITER

                     

I’m a product designer based in the Richmond, VA area with 7  years of experience, specializing in the dynamic B2B startup realm. 

I love the challenge of demystifying complex topics into intuitive, visually helpful products. 

When I’m not designing, I’m knitting, reading, doodling, winning plushies from claw machines, and cuddling with my corgi-pomeranian, Yeppy. 

01 ELECTRIC IT HUB 

Launched a zero-to-one B2B SaaS platform that grew to 127 customers in its first year, transforming how small businesses manage IT.

Read moreElectric AI 
Sr Product Designer

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02 APPLICATION MANAGEMENT

Shipped simplified application settings for Electric's B2B platform, consolidating controls that reduced cognitive load for non-technical users while maintaining power-user flexibility.

Read moreElectric AI 
Sr Product Designer

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03 FAIRYGODBOSS JOB SEARCH 

Redesigning job search for women: 80% more apply clicks by making opportunities easier to discover and evaluate.


Read moreFairygodboss
Product Designer

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04 VA.GOV DOCUMENTATION 

Reduced support requests 6% and increased customer satisfaction by creating a centralized documentation hub for the VA.gov platform.


Read moreAd Hoc
UX Designer, Design system lead

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